...The Worldwide Media...

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The ubiquity of digital media and its effects on society suggest that we are at the start of a new era in industrial history, called the Information Age, perhaps leading to a paperless society in which all media are produced and consumed on computers.


Social media depend on mobile and web-based technologies to create highly interactive platforms through which individuals, communities and organizations can share, co-create, discuss, and modify user-generated content.


Digital artists achieve a level of industry and production quality in marketing advertisements, on magazines, and special effects in animated or live action films. There are also technical illustrations and visualization graphics which are made reconfigurable and scalable, with a high level of precise detail. Electronic media allows for art to be interactive and virtualized in ways not possible with traditional media.


Technically, radio, television, cinemas, VCDs and DVDs, music systems, games, computer hardware and mobile telephony publish information to their audiences


mass information &communication

  • Sponsoring

    The brand (sponsor) and event (sponsoree) become linked in memory through the sponsorship and as a result, thinking of the brand can trigger event-linked associations, while helping people to go over traffic lights thinking of the event can come to trigger brand-linked associations.

  • Entertainment

    Entertainment evolves and can be adapted to suit any scale, ranging from an individual who chooses a private entertainment from a now enormous array of pre-recorded products; to a banquet adapted for two; to any size or type of party, with appropriate music and dance; to performances intended for thousands; and even for a global audience.

  • News

    The news industry are those elements of the mass media that focus on delivering news to the general public or a target public. These include print media (newspapers, newsmagazines), broadcast news (radio and television), and more recently the Internet (online newspapers, news blogs, etc.).